**FrameWorks Institute. (2020, June). Making the case for equitable and just public education: Core story of education messaging strategies. https://www.frameworksinstitute.org/app/uploads/2020/06/sharedstory-messagingstrategies.pdf
Drawing on research into how the public thinks about education reform, the authors of this piece developed a set of evidence-based messaging strategies designed to frame public education not as a failing system that must be dismantled, but as a necessary, foundational institution that requires improvements to meet the needs of today’s students. The strategies ask readers to communicate shared values to their audience, position education as a public good that benefits everyone collectively, counter deficit thinking that erodes public trust, and make systems visible by explaining how policies, funding structures, and institutional design shape outcomes.
**This document is a priority reading.